Overview

Unveiling the Journey of Adolescent and Young Adult (AYA) Cancer Patients:

A Deep Dive into Support-Seeking Behaviors

Goals

  • Understand the needs of our users in order to gain more user retention of the lounge app

  • Analyze market competitors’ strengths and weaknesses

  • Learn about any pain points users are encountering during their process, and what improvements they might make

ROLE

  • User Researcher

  • June 2022- August 2022

Skills

  • User Interviews

  • Usability Testing

  • Service Blueprint

  • Participant Outreach

  • Data Analysis

Team

  • UX Research Lead

  • Sr. Product Designer

  • Product Manager

  • Dir. of User Experince

Executive Summary

The MSK Lounge App, designed to support AYA cancer patients with connection, resources, and emotional support, faces declining user retention, limiting its impact. Addressing retention is important to ensuring the app remains a trusted resource for AYA patients and aligns with MSK’s patient-centered care goals.

Lets Dive Deeper Into the Problem

Problem: Low user rentention of the msk lounge app.

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